Focus: Increase small business awareness along with deposit and loan volume.
Momentum: We created a campaign that started with a teaser, delivered testimonial ads and offered an enter to win for $5,000 in office equipment. We identified well-known business customers in each market for the testimonials that answered the question "That's what I need from my bank." Combining YouTube testimonial videos, print ads, targeted direct mail, insightful webinars, billboards, interactive microsite and an enter to win, the campaign created a buzz in the communities and heightened awareness of the small business capabilities.
Result: 2,180% ROI with $5.5 million in net new business checking deposits and $7.9M in new business loans.